Tuesday, September 6, 2011 | 11:01 AM
Posted by Lisa Coffey, Product Marketing Manager, Google Shopping
Tuesday, September 6, 2011 | 11:01 AM
Friday, September 2, 2011 | 10:46 AM
1. Apparel & Accessories > Clothing
2. Apparel & Accessories > Shoes
3. Apparel & Accessories
4. Media > Books
5. Media > DVDs & Movies
6. Media > Music
7. Software > Video Game Software
Thursday, August 25, 2011 | 9:32 AM
(Cross-posted on the Google Retail and Google Commerce blogs)
The people we know and trust have a big influence on our purchase decisions. I bought the chef’s knife I use every day on the recommendation of my friend Eliot, who more than knows his way around the kitchen. And I always try to bring my friend Brian along when I’m music shopping, since he has a knack for pointing out great albums I’ve never heard of.
We’re excited about the +1 button because it brings these personal recommendations to a place where many purchase decisions start -- the Google search results page.
Adding +1 buttons to your product pages makes it easy for your customers to recommend the products they love on your site with a single click. And thanks to recent improvements to the +1 button, they can take the conversation even further by sharing your products right away on Google+.
From there, +1 annotations can help your products stand out. Potential customers might see +1’s from their friends and contacts on your search ads, your organic Google Search results, or even on your page itself.
We’ve worked with Bazaarvoice and PowerReviews to make it even easier to get the +1 button on your pages. Both companies have extensive experience in social commerce, and can help you develop the right strategy for implementing +1 buttons on your site.
Looking for a couple examples of retailers using +1 to help their products stand out on Google search? Jockey (working with PowerReviews) and Golfsmith (working with Bazaarvoice) have already added +1 buttons to the product pages on their sites.
If you’d prefer to add the +1 button to pages yourself, it’s easy to do. Just install a small snippet of code wherever you want the +1 button to appear. For advanced implementation FAQs and documentation, you can visit the +1 button page on Google Code.
As more retailers add +1 buttons to their sites, we’re excited about how much more helpful search results will get. The next time I need a new frying pan, I won’t need to call Eliot up -- his recommendation will be right there waiting for me.
Posted by Brian Lam, Strategic Partner Manager
Monday, July 11, 2011 | 6:07 AM
Updated 7am PST to include updates on China and Australia.
In 2011, we are committed to making Google Product Search an even better shopping experience for our users. Our goal is for shoppers to quickly and easily find the information they need on Google Product Search - and in turn to send more shoppers to our merchants.
To support this effort, we’re announcing a number of changes to the Google Product Search Feed Specification and Policies. Starting on September 22, 2011 we will be taking action against accounts with feeds targeting the United States, France, United Kingdom, Japan, and Germany that do not comply with the new specification and policy requirements. We will be sending emails to those accounts with feeds targeting China, Australia, Italy, the Netherlands, and Spain, with more information about changes in those countries.
Summary of Changes
We are confident that the new feed specifications will have a strong impact on the user experience. Below are several examples of how the feed spec is changing in the United States; please note that other countries have slightly different requirements:
Wednesday, June 1, 2011 | 11:04 AM
Thursday, May 26, 2011 | 6:20 PM
As we announced in December, the Google Base API will soon be decommissioned, and current Google Base API users are encouraged to migrate to the new Shopping APIs as soon as possible. Below you’ll find an updated timeline for the Base API deprecation and resources to guide you through the transition.
As of June 1, users will no longer be able to create a new Google Base account. However, current Base API users will have a one month grace period to continue using the Base API until July 1. After July 1, users will no longer be able to submit or access content through the Base API. The login at base.google.com will be removed as of June 1.
| 8:11 AM